Managing Partner

Bernice combines the creative and the commercial. After taking a degree in Fine Art, she has spent her working life marketing both Rx and OTC healthcare brands as well as functional foods (Benecol), vitamins and hair enhancement products (Harmony, Just for Men). Leading major new product and business development projects on Deep Heat, Oxy, Traxam, Robitussin & Preparation H.

Bernice brings real world commercial, medical and much needed regulatory perspectives to how we deliver for our clients. She really understands the contribution and effort required to make healthcare communications to women commercially valuable to your business.



Strategy Partner

A psychologist, with expertise in both market research and communications strategy.

Harriet worked on some remarkable global brands - Chanel, Guinness, Bollinger, Twinings, Liquorice Allsorts – before converting to health and wellbeing, drawn by the power of products that change lives.

After years of evaluating health focussed brand strategies and campaigns (across incontinence, ED, dental care, weight management, pain, skin care, hair treatments, cough, diabetes, functional food and beverages, vitamins and supplements), she is convinced that women need a fresh rush of personal directness and honesty from health and



Creative Partner

Martina has worked at mainstream consumer agencies (A&EDDB, JWT, Grey, Publicis, Leagas Delaney) across a spectrum of product categories from toiletries to aesthetics, Pantene, Philips, M & S, Lacoste, Smythson, Penhaligons, Alcon Dailies & Juvederm etc. But even as the agencies changed her intent remained a constant - motivating women to put their trust in a brand.

Her strategy is to deliver brand truths intelligently, beautifully and with natural wit.

After creating many salient campaigns for beauty and lifestyle brands, Martina is uniquely placed to deliver a new wave of healthcare and wellbeing communications for savvy modern women.



Founding Partner

Frank has been a central figure in healthcare communications for over three decades.

He established multi-award winning Paling Walters as the first agency to really challenge established conventions, delivering business success on major Rx and OTC brands for Global corporations such as Glaxo, Pfizer, Bayer, Roch and Boehringer Ingelheim.

But Frank hasn’t finished yet. He now wants to improve health and wellbeing communications to female audiences, something he has a lot of experience in and something he believe is in urgent need of positive transformation.